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Start Conversations, Not Messages
Everywhere you look, its web 2.0, and even 3.0 with the central theme being interactive communication, user engagement, and the democratization of content. But are we really interacting, or just...
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Turn Marketing into Conversations – Part 2
More ideas about how to transform traditional marketing tools into Marketing 2.0 vehicles. 3. Websites – Don’t hide customer feedback and support in a corner of your site. Place feature request and...
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At your 2013 SKO, create listeners and story tellers
I bet you already have a long list of launch announcements and product training sessions for your 2013 sales kickoff. That’s important information, but it’s not enough. If your sales people are still...
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Interview with Rajat Paharia: Creating loyalty using Big Data and Gamification
I recently had the opportunity to chat with Rajat Paharia, founder and chief product officer at Bunchball, about his new book, Loyalty 3.0, pivoting startups, and the differences between the business...
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